The relationship farmers have with their land is more than a financial one. It is filled with deep feelings of family, legacy and identity. So when the time comes to invest in more land to build an operation, farmers need more than a lender — they need someone as invested in the process as they are.
In our marketing, we want producers to know that FBN is here to be a partner throughout the entire life cycle of land acquisition. From finding the right property to securing financing and supporting farming operations, we’re with them every step of the way.
To highlight this comprehensive support, we launched a full campaign that includes emails, social media posts, testimonial and campaign videos, a dedicated landing page, and a 3D mail piece. The campaign's visuals portray farmers merging with their land, underscoring the deep connection they share.
